Portfolio / 2026

Based in Daska, Pakistan

H
Available for work

Hadeed
Ullah.

UX Leader and Senior Designer turning ambiguity into measurable business impact.

More About Me
LinkedIn

Currently

Sr. Product Designer @Bayt.com

Previously at Pimento Agency

Focus

B2B Design Strategy Product Design Accessibility Data Visualization Design System

Social

30%
User Retention

Led major product revamps for Bayt's SaaS platforms, reducing user drop-off by 30%.

15%
Conversion Growth

Spearheaded a mobile-first overhaul for TOV Furniture, driving a 15% increase in conversion rates through optimized product experiences.

410K+
Asset Protection

Enhanced UX for cybersecurity platforms protecting over 410,000+ digital assets.

Bayt.com ebryx evalufy TOV Furniture Talentera Pimento SustainBite KitabOnline Bayt.com ebryx evalufy TOV Furniture Talentera Pimento SustainBite KitabOnline
02 / CASE STUDIES

Like food, great design is invisible
when it works perfectly.

Talentera Project
The SAAS Merger

Talentera x AfterHire

Led the UX strategy for the high-stakes merger of two major recruitment ecosystems. Unified candidate assessment flows and AI screening tools into a single, frictionless experience for thousands of enterprise recruiters.

30%

Decrease in candidate screening time through optimized UX integration

Cyber Security SOC

Cognix Titan

Designed high-fidelity telemetry visualizations for a world-class Managed SOC platform. Simplified complex threat detection data for global leaders, protecting over 410,000 digital assets with actionable insights.

410K+

Digital assets secured through intuitive security telemetry visualization

Cognix Titan Project
TOV Furniture Project
Luxury Ecommerce

TOV Furniture

Architected a dedicated design system and overhauled the mobile-first shopping experience. Redesigned industry-leading PDPs that successfully blended high-end fashion aesthetics with conversion-focused performance.

15%

Increase in mobile conversion following the brand-wide design system rollout

Multipurpose App

Koperasi TNB

Centralized system to manage membership, financial transactions, loans, and dividend distributions for Koperasi members, ensuring transparency and efficiency.

100%

Transparency in financial reporting and automated dividend distribution for all members

03 / MY PRODUCTS

Products I own
and manage.

Products I’m building, shaping, and growing—from parcel tracking to the everyday work of restaurants and retail shops.

03 PRODUCTS / Swipe or use the arrows to explore

04 / THE ARCHIVE

Other Projects

2025

SustainBite Health
Tracking

AI HR TECH
2024

Evalufy Assessment
Tool

AI Interview Recruitment
2023

Bayfikr

Fintech Wallet
2020

Mountain High
Outfitters

Ecommerce Shopify
05 / MY STORY

About me

I have spent 8+ years designing for startups, agencies, and businesses, creating user-friendly experiences that drive results.

Now, with AI in my process, I design faster and smarter without cutting corners. You get high-quality, high-impact designs in half the time without the extra costs of an agency.

More About Me
CREATIVE SYNC 04/02/2024
TEAM WORKSHOP 12/15/2023
UI EXPLORATION 01/20/2024
SESSION BREAK 03/10/2024
06 / CORE VALUES

How I design with purpose

Start with the problem, not the screen

/ 01

Across recruitment, cybersecurity, and ecommerce, I turn complex requirements into clear product journeys. I start by understanding the users, the business goal, and the constraints before deciding what to design.

Build systems that make complexity usable

/ 02

My work spans B2B workflows, data visualization, and design systems. I bring structure to dense interfaces, make patterns consistent, and consider accessibility so that teams can build and evolve the product with confidence.

Own the decisions. Share the learning.

/ 03

With 8+ years across startups, agencies, and product teams, I connect design decisions to business outcomes. I work closely with stakeholders and engineers, explain the tradeoffs, and use feedback to improve the experience beyond the first release.

07 / SMART WORKFLOW

Design at the speed of thought. Powered by Intelligence.

I don't just use AI; I orchestrate it. My workflow integrates the world's most advanced models to accelerate research, prototyping, and asset generation.

ChatGPT
Grok
NotebookLM
Gemini
Figma
Lovable
Canva