Portfolio / 2026

Based in Daska, Pakistan

Portrait of Hadeed Ullah, product designer
Available for work

Hadeed
Ullah.

UX Leader and Senior Designer turning ambiguity into measurable business impact.

Currently

Sr. Product Designer @Bayt.com

Previously at Pimento Agency

Focus

B2B Design Strategy Product Design Accessibility Data Visualization Design System

Social

30%
User Retention

Led major product revamps for Bayt's SaaS platforms, reducing user drop-off by 30%.

15%
Conversion Growth

Spearheaded a mobile-first overhaul for TOV Furniture, driving a 15% increase in conversion rates through optimized product experiences.

410K+
Asset Protection

Enhanced UX for cybersecurity platforms protecting over 410,000+ digital assets.

Bayt.com ebryx evalufy TOV Furniture Talentera Pimento SustainBite KitabOnline Bayt.com ebryx evalufy TOV Furniture Talentera Pimento SustainBite KitabOnline
02 / CASE STUDIES

Like food, great design is invisible
when it works perfectly.

Talentera recruitment platform design concept
The SAAS Merger

Talentera x AfterHire

Led the UX strategy for the high-stakes merger of two major recruitment ecosystems. Unified candidate assessment flows and AI screening tools into a single, frictionless experience for thousands of enterprise recruiters.

30%

Decrease in candidate screening time through optimized UX integration

Cyber Security SOC

Cognix Titan

Designed high-fidelity telemetry visualizations for a world-class Managed SOC platform. Simplified complex threat detection data for global leaders, protecting over 410,000 digital assets with actionable insights.

410K+

Digital assets secured through intuitive security telemetry visualization

Cognix Titan security platform interface design
TOV Furniture ecommerce design concept
Luxury Ecommerce

TOV Furniture

Architected a dedicated design system and overhauled the mobile-first shopping experience. Redesigned industry-leading PDPs that successfully blended high-end fashion aesthetics with conversion-focused performance.

15%

Increase in mobile conversion following the brand-wide design system rollout

Multipurpose App

Koperasi TNB

Centralized system to manage membership, financial transactions, loans, and dividend distributions for Koperasi members, ensuring transparency and efficiency.

100%

Transparency in financial reporting and automated dividend distribution for all members

Koperasi TNB membership and financial app design
04 / THE ARCHIVE

Other Projects

2025

SustainBite Health
Tracking

AI HR TECH
SustainBite health tracking app design
2024

Evalufy Assessment
Tool

AI Interview Recruitment
Cognix Titan security platform interface design
2023

Bayfikr

Fintech Wallet
Bayfikr fintech wallet interface design
2020

Mountain High
Outfitters

Ecommerce Shopify
Mountain High Outfitters ecommerce design
05 / MY STORY

About me

I have spent 8+ years designing for startups, agencies, and businesses, creating user-friendly experiences that drive results.

Now, with AI in my process, I design faster and smarter without cutting corners. You get high-quality, high-impact designs in half the time without the extra costs of an agency.

Creative collaboration scene in Hadeed Ullah’s portfolio
CREATIVE SYNC 04/02/2024
Team workshop scene in Hadeed Ullah’s portfolio
TEAM WORKSHOP 12/15/2023
UI exploration scene in Hadeed Ullah’s portfolio
UI EXPLORATION 01/20/2024
Design session scene in Hadeed Ullah’s portfolio
SESSION BREAK 03/10/2024
06 / CORE VALUES

How I design with purpose

Start with the problem, not the screen

/ 01

Across recruitment, cybersecurity, and ecommerce, I turn complex requirements into clear product journeys. I start by understanding the users, the business goal, and the constraints before deciding what to design.

Build systems that make complexity usable

/ 02

My work spans B2B workflows, data visualization, and design systems. I bring structure to dense interfaces, make patterns consistent, and consider accessibility so that teams can build and evolve the product with confidence.

Own the decisions. Share the learning.

/ 03

With 8+ years across startups, agencies, and product teams, I connect design decisions to business outcomes. I work closely with stakeholders and engineers, explain the tradeoffs, and use feedback to improve the experience beyond the first release.

07 / BEYOND THE SCREENS

Designing.
Building. Sharing.

Real designer life, practical UX, and AI workflows. I share the tools, ideas, and everyday lessons behind the work.

Explore my content

Recent selection · Checked 8 October 2026 · See my profiles for the newest updates.

08 / SMART WORKFLOW

Design at the speed of thought. Powered by Intelligence.

I don't just use AI; I orchestrate it. My workflow integrates the world's most advanced models to accelerate research, prototyping, and asset generation.

ChatGPT
Grok
NotebookLM
Gemini
Figma
Lovable
Canva