PRODUCT CASE STUDY / IMAGE COMPRESSION

An image that fits.
A task that moves forward.

An image compressor for the moment a form says “file too large.” Set a size in KB, check the result, and download a JPG, PNG or WebP image—all inside your browser.

Public MVPBrowser-based toolNo image uploads
Try the image compressor

Free to use. No signup required.

Image Compressor with file selection, a target size in KB and image format controls
The working MVP: one image, one size limit, a downloadable result.
MY ROLE

Product direction, UX and MVP development

CORE TASK

Reduce an image to a maximum file size

CURRENT STAGE

Public MVP · Ongoing testing

01 / THE PROBLEM

The image is ready.
The upload is not.

Job applications, admission forms and other online services often put a size limit on photo uploads. A user may have the right image but no clear way to make it smaller than 100 KB or 200 KB.

A quality slider asks the user to guess. The product starts with the constraint they already know: the maximum file size.

“Make this image fit the limit, and let me see what changed.”
02 / PRODUCT DECISIONS

A small tool.
A clear outcome.

01

Start with the size limit

Common presets—20, 50, 100, 200 and 500 KB—sit alongside a custom target. A successful result must be smaller than the chosen limit.

02

Keep dimensions first

For JPEG and WebP output, the tool adjusts quality before reducing dimensions. Optional resizing preserves the aspect ratio when a smaller image is needed.

03

Make tradeoffs visible

Users choose JPG, PNG or WebP, compare previews and inspect the result at 100%. Converting transparency to JPEG uses a white background.

04

Process on the device

Image processing runs in the browser. There is no image upload, account requirement or server-side storage in the MVP.

03 / THE WORKFLOW

Choose. Compress.
Check. Download.

Select one supported image, enter a size limit and choose an output format. After compression, review the file size, dimensions and preview before downloading.

01 / Choose
JPG, PNG or WebP
02 / Set
Target KB and format
03 / Review
Preview and download

Changing the settings hides the previous download so an old result cannot be mistaken for the new one.

04 / VALIDATION

Tested locally.
Still learning.

20 processing checks passed.

The local suite covered file-size targets, dimensions, transparency, invalid inputs and cancellation. In one download test, a 2.06 MB PNG became a 97,229-byte JPEG while retaining its 1200 × 800 dimensions.

Controlled MVP tests, not customer results. Compression varies by image and output format.

The MVP handles one image at a time, with a 25 MB input limit. Animated PNG and WebP files are rejected. Lower size targets can reduce detail or require smaller dimensions.

Testing so far covers one browser engine and a narrow-screen layout. Cross-browser and physical-device checks remain on the testing roadmap; there are no adoption or revenue results yet.

05 / WHAT COMES NEXT

Learn from real tasks.

The MVP is now available to try. Next, validate it with everyday upload tasks and broaden testing across browsers and physical devices.

The first questions are practical: can people meet the size limit, is the result still readable, and do they understand when dimensions change?

Open the image compressor ↗
EXPLORE MORE

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