I define user journeys and design intuitive interfaces for SaaS and eCommerce—turning friction into flow. I specialize in results-driven design for startups and scale-ups. No fluff—just solutions that move metrics
From clunky to crave-worthy
Use research data to create low fidelity design to brain-storm ideas and create a layout for your design.
Data beats opinions
User interviews, usability testing, and heatmap analysis to uncover what’s hurting your conversion—and how to fix it
Feel the difference
Interactive prototypes with subtle animations that make your product feel premium. Test before you build
Find leaks, fix fast
A 360° review of your product’s UX with actionable steps to improve retention and conversion. Includes competitor benchmarking.
Consistency at scale
Custom Figma design systems to speed up development and keep your brand cohesive as you grow.
Stand out, not just apart
Logo, visual identity, and brand guidelines tailored to tech audiences. Perfect for pre-launch or rebrands.
PrivateWeb7 | Redesigning a Privacy-First SaaS Experience
As the Senior UX Strategist for PrivateWeb7, I led the redesign of the platform's user experience, ensuring it aligns with its commitment to privacy and security. My focus was on creating intuitive interfaces for both the SAAS platform and marketing pages, catering to both end-users and administrators.
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Live StreamUser Retention
58% ↑Bayfikr | Redesigning Trust for Overseas Pakistanis
Revamped Bayfikr’s mobile app to enhance usability and visual appeal, ensuring a seamless experience for overseas Pakistanis managing payments back home. Simplified interactions while maintaining the existing user flow.
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FintechNet Promoter Score
60% ↑Feed-holi | Enhancing Brand Personality and User Experience
Led the redesign of Feed-holi's e-commerce website on Shopify, focusing on enhancing user experience and brand personality. The project aimed to transform the store into a clean, easy-to-navigate platform that communicates effectively with users while reflecting the brand's unique identity.
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Pet NutritionConversion Rate
35% ↑Bored of Authority | E-commerce Revamp
As the Senior Product Designer at SageByte, I revamped Bored of Authority's e-commerce store using the Impulse theme. Collaborating closely with the client, I focused on enhancing user experience and conversion rates by creating a visually appealing and intuitive interface. Through user research, wireframing, and prototyping, I streamlined the appraisal process and elevated the overall shopping experience for snow skiers.
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ClothingConversion Rate
35% ↑Have worked with Hadeed twice to improve the UI/UX of our app. We found Hadeed to be very professional, prompt and creative. Will rate him 10/10 any day!
Hadeed designed the UI/UX for our app (to be launched soon). The best thing about Hadeed was "what he tells you is what you get". No delays and total commitment to quality. We would happily work with him again.
Hadeed is a detail-oriented thoughtful designer with a great growth mindset. I onboarded him and he got up to speed very quickly with the requirements of the project. Highly recommended.