Legend Academy Soccer Club

Overview

As the solution designer tasked with revamping both the SAAS platform and marketing pages for Legend Academy, a soccer club catering to children under the age of 15, my role encompassed a comprehensive overhaul of the existing product to address its shortcomings and align it with current marketing trends.

My Responsibilities Included:

1. Research and Analysis

   I conducted thorough research, including interviews with stakeholders and users, to gain insights into the existing issues and identify areas for improvement. This involved analyzing user feedback, market trends, and competitor offerings to inform the redesign process.

2. Problem Definition

   Based on the research findings, I defined clear problem statements and prioritized areas for enhancement. This step was crucial in ensuring that the redesign efforts were focused on addressing the most pressing issues affecting user experience and marketing effectiveness.

3. User Flows and Wireframes

   I created user flows and wireframes to visualize the proposed solutions and map out the user journey within the SAAS platform. By defining clear pathways and interactions, I aimed to streamline navigation and improve usability for both administrators and users.

4. Visual Design

   Leveraging the insights gathered from research and the wireframes created, I developed a visually appealing design language that reflected the brand identity of Legend Academy. This involved defining a color palette, typography, and graphical elements that resonated with the target audience while enhancing the overall aesthetic appeal.

5. Mobile Responsive Design

   Recognizing the importance of accessibility across devices, I ensured that the redesigned SAAS platform and marketing pages were mobile responsive. By optimizing the layout and functionality for various screen sizes, I aimed to provide a consistent and seamless experience for users accessing the platform on smartphones and tablets.

Through these efforts, I played a key role in transforming Legend Academy's digital presence, elevating both the user experience of the SAAS platform and the effectiveness of their marketing pages. By incorporating user feedback, defining clear design solutions, and prioritizing mobile responsiveness, I contributed to positioning Legend Academy as a leader in providing soccer training and resources for young athletes.